Rafenthic Academy RAFENTHIC ACADEMY
Web Design and Development

WordPress Web Design Bootcamp - Beginner to Advanced

Master WordPress from scratch. Build professional, responsive business websites and e-commerce stores without writing code.

Beginner Onsite Certified on completion

Price

PKR 6,000

PKR 10,000

Seats remaining: 50

Duration: 4 weeks, 20 hrs

Status: Published

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Overview

Are you looking to launch a rewarding career in web design or build stunning websites for your own business? This comprehensive WordPress Website Design Bootcamp will take you from a complete beginner to a confident web designer. Over 4 intense weeks, you will learn how to set up hosting and domains, install and configure WordPress, master page builders like Elementor, design fully responsive layouts, implement essential SEO practices, and secure your sites against common threats. By the end of the bootcamp, you will have a live portfolio of fully functional websites ready to showcase to clients or employers.

Curriculum

4 modules · 20 lessons

1 Foundations 5 lessons · 5h

Week 1 (Days 1–5). Every student understands WordPress conceptually and has a live site running, covers web fundamentals, domains & hosting, installation, the WordPress dashboard, pages/posts/content structure, and themes & plugins basics.

Day 1 - Welcome, Web Fundamentals & The WordPress Ecosystem Video · 60 min Preview

How the web works (domains, DNS, hosting, servers) in plain language. WordPress.com vs WordPress.org. Who uses WordPress and why (43% of the web). Course roadmap and what "job-ready" means. Practice: register a free domain/subdomain. Explore 10 real WordPress sites and identify their business type.

Day 2 - Domains, Hosting & Installation Video · 60 min Locked

Choosing a domain name for a brand. Hosting types (shared, VPS, managed). Reading a hosting control panel (cPanel/hPanel). One-click WordPress installs. SSL basics. Practice: every student buys/activates hosting (or gets staging access) and installs WordPress live.

Locked. Register for this course to unlock the full lesson.

Day 3 - The WordPress Dashboard & Core Settings Video · 60 min Locked

wp-admin tour. General/Reading/Writing/Discussion/Permalinks settings. Users & roles (Admin/Editor/Author/Contributor). Media library. Practice: configure settings correctly for a "client project," set permalinks, create user roles for a mock team.

Locked. Register for this course to unlock the full lesson.

Day 4 - Pages, Posts & Content Structure Video · 60 min Locked

Pages vs posts. The Block Editor (Gutenberg) deep dive. Categories & tags. Reusable blocks. Content planning for a business site (Home, About, Services, Contact, Blog). Practice: draft full site content structure + write 2 pages and 1 blog post.

Locked. Register for this course to unlock the full lesson.

Day 5 - Themes & Plugins 101 Video · 60 min Locked

How themes work. Child themes concept. Installing/activating themes. What plugins are and aren't. Essential plugin categories (page builder, SEO, security, forms, cache). Vetting a plugin (reviews, updates, support). Practice: install Astra theme + 5 essential plugins. Explore theme customizer.

Locked. Register for this course to unlock the full lesson.

2 Design, Build & Ecommerce 5 lessons · 5h

Every student builds a complete, professional-looking site visually and adds real business functionality, covers page building, homepage/content design, forms, and a full WooCommerce store setup with payments and email marketing.

Page Builder & Site Structure Video · 60 min Locked

Block-based design thinking, columns/groups/spacers, Getwid/Spectra addon blocks, responsive design basics. Then building a custom header, footer, and main navigation menu. Practice: rebuild a reference homepage section using blocks. Build the class project's header/footer/menu.

Locked. Register for this course to unlock the full lesson.

Homepage & Blog Design Video · 60 min Locked

Homepage anatomy that converts (hero, social proof, services, testimonials, CTA). Astra Starter Templates; image galleries. Subscription/email capture blocks. Blog archive and single post design. Practice: build full homepage. Set up blog listing page + style a single post.

Locked. Register for this course to unlock the full lesson.

Contact Forms & Intro to WooCommerce Video · 60 min Locked

Contact form plugins (WPForms/Fluent Forms), lead quality field strategy, embedding maps, social share buttons, trust badges. Then ecommerce fundamentals: installing/configuring WooCommerce, store setup wizard, products/categories/tags/variations. Practice: build a full contact page. Set up a mock store with 10 products across 3 categories.

Locked. Register for this course to unlock the full lesson.

Store Customization, Shipping, Tax & Payments Video · 60 min Locked

Storefront design/customization, shipping zones/methods/classes, tax rules, discount coupons. Payment gateway integration (PayPal, Stripe, JazzCash for local relevance), order statuses, fulfillment workflow, order emails. Practice: configure shipping + coupon code. Connect a sandbox payment gateway and process a test order.

Locked. Register for this course to unlock the full lesson.

Email Marketing & Project Checkpoint Video · 60 min Locked

Why email lists matter for client retention. Mailchimp setup, list forms, welcome automation. Then a full troubleshooting clinic and build day, every student's site must have a complete homepage, blog, contact page, and either WooCommerce or a lead-gen system, reviewed 1-on-1. Practice: create a Mailchimp list with automated welcome email. Complete full-day build & review.

Locked. Register for this course to unlock the full lesson.

3 Real Development Skills & Growth 5 lessons · 5h

Students move from "user" to "developer" and build the sellable skill stack, covers security, performance, custom code, SEO, AI-accelerated workflows, and freelancing/business fundamentals.

Security, Backups & Performance Video · 60 min Locked

Common WordPress attack vectors, hardening checklist (strong passwords, 2FA, login limits, hiding wp-admin), security plugins (Wordfence/Sucuri), backup strategy. Then why speed = SEO + conversions: caching, image optimization, lazy loading, GTmetrix/PageSpeed reading. Practice: harden the class site, set up backups, run a before/after speed audit.

Locked. Register for this course to unlock the full lesson.

Intro to Code & Custom Post Types Video · 60 min Locked

Just enough HTML/CSS/PHP to customize any theme, the WordPress template hierarchy. Then actions vs filters, building a child theme, custom post types and taxonomies, shortcodes and widgets. Practice: make custom CSS/HTML tweaks. Create a child theme and register a custom post type.

Locked. Register for this course to unlock the full lesson.

Custom Fields, Local Dev & SEO Foundations Video · 60 min Locked

Custom/meta fields (ACF plugin), setting up a local dev environment (Local by Flywheel/XAMPP). Then how search engines rank pages: on-page SEO (titles, meta descriptions, headings, alt text, internal linking), keyword research basics. Practice: install Local, add ACF fields, test locally then push live. Write SEO-optimized titles/meta for 5 pages.

Locked. Register for this course to unlock the full lesson.

Rank Math SEO & AI-Accelerated Workflow Video · 60 min Locked

Full Rank Math configuration, content analysis score, schema markup, sitemaps, Google Search Console/Analytics. Then using AI for site/content generation, SEO copy, image generation, custom code snippets, and debugging, with guardrails to always review AI output before publishing. Practice: fully configure Rank Math and submit sitemap. Use AI to draft copy, generate images, and write one code snippet.

Locked. Register for this course to unlock the full lesson.

Freelancing, Client Business & Personal Brand Video · 60 min Locked

Where to find clients (Fiverr, Upwork, LinkedIn, local businesses), pricing models, writing winning proposals, scope creep and contracts. Then building a portfolio site, case-study writing, LinkedIn/Upwork profile optimization, handling client feedback professionally. Practice: write a pricing sheet + sample proposal. Build/finalize a personal portfolio page with one full case study.

Locked. Register for this course to unlock the full lesson.

4 Capstone Project & Career Launch 5 lessons · 5h

Students ship a real, complete, SEO-ready WordPress site solo and walk out job/freelance-ready, culminating in a live presentation, graded rubric, and certification.

Project Brief & Planning Video · 60 min Locked

Each student picks a real or realistic business niche (restaurant, salon, contractor, ecommerce shop, consultant, etc.). Niche selection, sitemap, and wireframe planning on the whiteboard, no reference/starter template copy-pasting allowed.

Locked. Register for this course to unlock the full lesson.

Build Day 1: Structure & Homepage Video · 60 min Locked

Solo build begins: site structure, custom header/footer, and homepage build using everything learned in the bootcamp so far.

Locked. Register for this course to unlock the full lesson.

Build Day 2: Inner Pages & Custom Post Type Video · 60 min Locked

Inner pages, blog with 2 posts, contact/lead form, and one custom post type, all built solo as part of the capstone site.

Locked. Register for this course to unlock the full lesson.

Build Day 3: SEO, Security & Speed Video · 60 min Locked

Full Rank Math SEO setup, security hardening, and a speed-optimization pass on the capstone site, followed by final QA.

Locked. Register for this course to unlock the full lesson.

Live Presentations & Graduation Video · 180 min Preview

Each student demos their site to the class and instructor, scored against a rubric covering functionality, design quality, SEO setup, speed score, security checklist, and a 2-minute client-style pitch. Graduation, certificates awarded, and a job/freelance action-plan handout given to every graduate.

Learning outcomes

  • ✓ Build fully functional, responsive WordPress websites from scratch.
  • ✓ Confidently use modern page builders like Elementor.
  • ✓ Set up complete e-commerce stores with payment gateways using WooCommerce.
  • ✓ Optimize websites for search engines (SEO) and basic security.

Timeline & milestones

Week 1

Foundations Live

Student has WordPress installed, understands the dashboard/content structure, and has built a complete homepage with header, footer, and navigation, first real, presentable site.

Week 2

Full-Featured Site Shipped

Store/lead-gen system added, WooCommerce or forms + email marketing integrated. Site now does more than just look good, it functions like a business tool.

Week 3

Developer & Growth Skills Unlocked

Security, speed optimization, custom code (child themes, custom post types, ACF), SEO setup, AI-accelerated workflow, and freelancing/business skills, the "user to developer" transition plus the sellable skill stack.

Week 4

Capstone Launched & Certified

Solo capstone project built and deployed live, scored against the rubric, presented to the class, and certificate issued.

Rewards & certification

Certificate of Completion

Issued on completion of all 4 bootcamp milestones. Verifies the student has built and launched a real, client-ready WordPress site and is job/freelance ready. Comes with a unique, publicly verifiable license number.

Site Builder Badge

Awarded after completing the Foundations phase of the WordPress Pro Bootcamp. Recognizes that the student has installed WordPress, mastered the dashboard and content structure, and built a complete, professional-looking homepage with header, footer, and navigation. This is the first checkpoint where "learning WordPress" becomes "building with WordPress."

Certified on completion.

Requirements

  • A computer (Windows or Mac) with a reliable internet connection.
  • No prior coding or programming experience required.
  • Basic computer literacy and familiarity with web browsing.